In brief
- Circle's $USDC account shared a photo of DJ Khaled, welcoming him to "team $USDC" in a cheeky post on X.
- Crypto Twitter wasn't having it, and quickly replied with reminders of Khaled's history of crypto promotions gone wrong.
- But Circle is Chelsea FC's front-of-shirt partner, and Khaled is featured in the club's separate Roc Nation deal announced in May. So it's probably not what it seems.
Circle, the issuer behind the $USDC stablecoin, welcomed rapper DJ Khaled to “team $USDC” in a post on X on Monday—and Crypto Twitter lost its collective mind. But it’s probably not what it seems.
Here’s what happened, and what appears to have caused the drama: $USDC's official X account posted a photo of DJ Khaled wearing a Chelsea jersey with "$USDC by Circle" across the chest, captioned "Another one," a nod to his signature catchphrase. About four hours later, Circle CEO Jeremy Allaire shared it with a note addressed to the rapper: "DJ Khaled welcome to team $USDC."
