Chris Pavlovski, the CEO of Rumble, a YouTube rival, hints at the possibility of a new Bitcoin tipping feature for content creators following Tether partnership.
In a Monday tweet, Pavlovski suggested that users might soon be able to tip their favorite creators using Bitcoin and stablecoin USDT. “Imagine you can tip your favorite creators with USDT or BTC directly on Rumble,” he wrote.
Notably, this suggestion comes on the heels of Rumble’s significant collaboration with the largest stablecoin issuer, Tether.
Rumble’s $775M Alliance with Tether
Last week, Tether bought 103.3 million shares of Rumble at $7.50 each, investing $775 million in total. This deal caused Rumble’s stock to rise by 76%. The fresh investment seeks to help Rumble strengthen its financials, support growth, and buy back up to 70 million shares for liquidity.
Rumble’s CEO emphasized the shared values of decentralization and free expression between the two companies.
Tether’s CEO Paolo Ardoino highlighted the partnership’s potential for promoting decentralization and exploring opportunities in cloud services, crypto payments, and advertising. The deal will close in Q1 2025, with Tether holding a minority stake and no board involvement.
With the new capital infusion, Rumble’s CEO is teasing a rewarding feature for content creators on the platform.
Crypto Tipping Trend
Notably, the proposed crypto tipping feature is part of a broader trend among social media platforms. Platforms like X (formerly Twitter) have already adopted similar features. It introduced Bitcoin tipping in 2021, allowing users to send tips via services such as Strike.
Likewise, the popular live-streaming platform Twitch also ventured into crypto tipping back in 2018. It allows streamers to accept tips in Ethereum and BTC via third-party services like BitPay.
By leveraging cryptocurrencies for tips, these platforms enable creators to bypass traditional payment systems, which often come with processing fees, offering a more efficient and cost-effective alternative.
Rumble Bitcoin Strategy
Beyond the tipping feature, Rumble has also made headlines recently for its decision to add Bitcoin to its financial records. The company announced that its board of directors approved a plan to allocate up to $20 million of its extra cash reserves into Bitcoin.
This move mirrors that of other large companies, such as MicroStrategy, which has aggressively accumulated Bitcoin over the years. Just yesterday, MicroStrategy purchased an additional 5,262 BTC for $561 million, bringing its total holdings to over 444,262 BTC.
